Native Advertising Represents A New Search Frontier

With both Google and the Federal Trade Commission (and possibly other groups) warning publishers and advertisers against creating consumer confusion through “native advertising”, “advertorials”, or “guest content”, a lot of big publishers are pushing their native ads into the Dark Web. The Dark Web consists of those uncrawlable regions that search engines cannot or choose not to reach.
Some native advertising is creative and entertaining enough to merit its own audience. Just as TV commercials can become wildly popular with viewing audiences, online advertising can stir discussion and build up loyal followings.
But how are consumers to find all this native advertising? Brand loyalty will help surface some of the content through social media connections but presently there is no general purpose search tool available that allows consumers to look for all the native advertising their favorite brands publish.
You have to rely on site search at the major publisher Websites, and if they are using a Google Custom Search Engine but blocking Google through robots.txt then you won’t find the native advertising.
YouTube and Pinterest have proven beyond question that people search for and share commercial advertising. What’s more, some YouTube channels republish vintage and recent TV and radio promotions emblazoned with their own advertising. YouTube itself also embeds advertising on top of the videos of old ads.
The remonetization of old advertising is well underway and probably is almost unstoppable at this point. It may only be a matter of time before someone figures out how to remonetize new advertising content, especially in the “native advertising” style.
Consumers love this stuff. They create digital collections of their favorite ads and share them on social media and blogs. The creativity that goes into making advertising both interesting and entertaining, in some cases highly informative, does not go unrewarded.
It’s arguable how much some of these creative ads drive sales. In fact, there have been a few case studies over the years that show ads can “jump the shark” just like anything else — taking the creativity so far that consumers become more interested in the advertising than the products being sold.
Nonetheless, we live in an age when information is repackaged a hundred different ways, and we now routinely compile data about data. The advertising-made-as-content content is now fair game for collection and sharing; some advertising campaigns even embrace the sharing. So why should there not be a search service that only indexes native advertising? This would just be a variation on product search, for which several dedicated search engines already exist.
If that day should come the SEO community will no doubt be drawn into the experience as marketers turn to marketers to help market their marketing content through marketing content search tools. And consumers will love them.


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Search Reputation Management Advice for ORM Professionals

Of all people whom one might expect to keep a squeaky clean online profile, I would say that anyone engaged in search reputation management marketing or social media brand management should be included in that relatively small class.
Everyone has some dirty laundry in their past. Dig deep enough and you’ll find I was once engaged in pretty nasty flame wars over … books
. At the time it was a consuming passion, defending myself against lies from people who really didn’t matter to me. The reputation I built from that period followed me around for years. Occasionally I still run across some obscure nitwit who repeats the lies that were written about me. But I set about the hard task of putting all that nastiness (not participating in it any more) behind me many years ago.
It helps that some of the hard core liars have died and can no longer work their evil against me or anyone else. But I cannot take back the words I wrote, the nasty things I said, or recover the good will I lost among people who once respected my opinion … about books
.
I didn’t realize it at the time but that experience prepared me for a career in online reputation management. When my clients shared their pain with me, I understood that, yes, they found themselves in situations that spiraled out of control and they did and said things that didn’t work out well. Billionaires and Fortune 500 companies sometimes do dumb things just like the rest of us.
I have always taken responsibility for the things I have done and I have tried to practice the advice I freely give to people undergoing reputation management nightmares.
Even in the SEO industry I occasionally rankle feathers and upset people by calling “bullshit” on their preferred marketing beliefs. “It’s all about links” is one of my favorite targets for criticism. SEO was never “all about links” — it’s just that some of your favorite SEO bloggers and forum managers never saw any value in producing worthwhile content without spamming content to the top of the SERPs with links; they justified or rationalized what they were doing by saying nonsense like “links are the most important factor in the search algorithms”.
When I occasionally attend an SEO conference there are usually a few people who approach me tentatively, having heard all about me from their more knowledgeable and experienced friends and mentors (many of whom have argued with me online). These poor folks never quite knew what to make of me. I guess that’s fair because I never quite knew what to make of them
, so I gave them the benefit of the doubt and I guess some of them gave me a similar benefit.
I’m not so mean and dreary when you meet me in real life, especially after 6-8 hours of plodding back and forth at a convention where people are saying things like “it’s all about links” or “I’m a content marketer”….
Your reputation precedes you in many ways. I won’t share any more details as I think I have made my point well enough.
Technically, you don’t need any credentials to provide a search reputation management service to people. But some people, apparently, feel the need to manufacture credentials. I will not name names as — so far — these people are having little to no impact on my life (that I can determine). At least one of these people has (I have been told) lied about me to clients and business partners in order to shift blame for failing projects with which I was not involved at the time.
I understand your need to reassure people that, yes, you have the experience and the background to deal with sensitive information presentation campaigns. I also understand that when you are fired from your job for being nasty to a co-worker that you have a need to go out and find a new source of income. And when your former employer seems disinterested in continuing the only profitable line of business they have, the temptation to leverage your business contacts and bring those business partners into new relationships is both natural and obvious.
So let’s assume that anyone who has acquired a bit of experience (and perhaps two years’ worth of technical SEO training on a weekly basis from one of the world’s leading SEO theorists) at managing communications between technical teams and clients decides, “Hey, I can do this too.” Let’s further assume that this person understands the basics of how search works and — having watched many dozens of keyword campaigns rise and fall with the strategies and the search algorithms — knows how to articulate these ups and downs to people.
That is pretty decent experience, in my book, and it is about all the credentials you need, in my opinion. After all, I started doing search reputation management with Forbes 50 and Fortune 500 clients with far less impressive credentials, so it’s not like credentials matter that much. Landing these highly sensitive clients depends more on connections and sales expertise, and we had some pretty well-connected sales people. There is, in my book, no need to make DEMONSTRABLY FALSE claims about how important you are or were in any particular industry (like search reputation management). Just be honest with people about what you
did. You don’t have to take credit for what other people actually did.
So let’s assume that now you have what may be a successful job or business, and that you brought yourself from the ranks of the unemployed to this current pinnacle of personal success through a lot of hard work, with some help from a few old associates who, perhaps, felt you did a good job before you lost it.
Let’s further assume that you have partnered with some honest, hard-working people who only mean well (at least in their public-facing profiles and content) and that they believe in the things you teach them. You have, after all, survived some pretty nasty shit storms in public relations (if I may say so myself) even though you were NOT the architect of the solutions to those nasty shit storms
.
Several years have passed since you enhanced your experience and past responsibilities in order to impress people. You have been fortunate not to have crossed paths with anyone about whom you have lied or otherwise infuriated. But your old resumes — falsely claiming responsibilities you never had, falsely taking credit for success in campaigns you never managed — are still available online.

What does it say about your good sense in the search reputation management arena that you have exposed yourself to public outing, criticism, and rebuke? What if one of your lies comes back to haunt you because something you said about someone else — something demonstrably false — suddenly disrupts that person’s life?
Personally, I am not involved in such a situation. Let me make it clear that I am not concerned about the lies that others have shared about me in the past. That’s a long line of people and so far, fortunately, no one has come to me in a business relationship and said, “Michael, I heard such-and-such about you and I am concerned….” I certainly hope that never happens but you can rest assured that if it did I would respond only with the truth. I would not respond to lies with lies.
But if you’re the person who built your current reputation on lies and you’re selling reputation management services on the basis of those lies, well, there’s only one thing I have to say to you.
I’m serious. The enhanced resume and the false claims about who designed and managed the reputation management campaigns have served their purpose. If you’re running a successful business NOW
or happily engaged in a good job NOW, then put all that behind you. Take down the false claims so that no one can come back and point out to the world that you lied about yourself.
Many people dress up their resumes and sometimes they come to regret doing so, but in a lot of cases it’s relatively harmless. You might lose a job for making false claims on your resume but most companies don’t spread that around because they are afraid of being sued. So most people probably learn from their mistake, clean up their resume, and find a job where they don’t have to misrepresent their past experience.
But if you’re making a business out of online reputation management — even though you may have brought some old clients along on your new venture — even if someone may have published an absolutely ridiculous quote from you in a book, giving you a false credibility that just would not hold up under a fair and skeptical investigation of the facts — I should think it would be obvious that now you have much more to lose than just an income.
You could lose your business, your colleagues’ trust and good faith, your clients, and your reputation in the search reputation management industry.
I would hope that any person who benefitted from two+ years’ of intense training in search reputation management and search engine optimization theory would have taken away useful knowledge. Such a person could be a considerable asset to any company or organization, either as an employee or a consultant.
But if the truth comes out — that you have no integrity — what will you do to repair your reputation? Will more lies fix that problem? I hope no one tries to find out.
No matter what bad choices or mistakes you have made in the past, there is no time like the present for setting out on a new path where you don’t repeat those mistakes.
There may always be someone out there waiting to spring a hostile campaign against you. You can’t prevent that from happening. But why give them new ammunition? Just clean up your public record by removing the false claims you have made and go forward.
No one has to know the sordid details, and you have no idea of where the truth may slip out from. It usually comes from a less-than-obvious source. I don’t picture myself as being the architect of such a campaign but, let’s face it, if the lies ever made about me came down on my career and business path in some way, I would make sure that everyone saw the truth and knew just exactly who it was had lied in the first place.
Some people might continue to work with you even so. But wouldn’t it be better to know that you led by example and cleaned up your own SERPs before a problem arose?
I know I would want to do that, had I made false claims about myself.
Redressing the lies you have said about someone else may never be an option for you — but you could at least stop lying from now on. Most people won’t know you were lying to begin with if you don’t get outed, and you can still continue to build a successful life and career.
To me, that’s a pretty simple choice with rich rewards. Perhaps some people just like living on the edge. I don’t know. I don’t think that way.
Maybe one day I’ll write about some of the people who really
founded the online reputation management industry. Trust me, your name won’t be among them.

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Principles of Transformational Search Engine Optimization

Up until now search engine optimization has largely followed one of two philosophies. Let us call the older philosophy in situ optimization
and let us call the younger philosophy prima facie optimization.
In situ optimization originally called for little more than publishing text on a page and embedding some comments (these were originally crawled and indexed by several search engines) and meta tags (especially keywords
). Some early search engines, including Alta Vista, attempted to analyze on-page structure (techniques for which were developed decades ago for large document management systems).
Prima facie optimization called for placing links on other Websites to expedite crawl and confer sufficient trust and value that a search engine index would prefer the link destination over less frequently linked destinations. Inktomi was heavily influenced by prima facie optimization
but other search engines, including Alta Vista, incorporated it into their second and succeeding generation algorithms.
When Google came along they worked with both in situ optimization
(ignoring the keywords meta tag) and prima facie optimization. Google attempted to limit the effectiveness of prima facie optimization by using PageRank to impose a hierarchical order on linking documents.
From 1998 to 2003, while Google was still competing for market share, both forms of search engine optimization were widely used. But a blogger named Adam Mathes noticed in 2001 that if he attracted a lot of links with similar anchor text his blog would perform well in Google’s search results.
Internet marketers began to exploit the practice, dubbed “google bombing” (more generally described as “link bombing” when it affects multiple search engines or search engines other than Google). By late 2003 link bombing had surpassed on-site SEO as a preferred method for ranking Websites. But all that began to change in April 2004 when Google made a change the way it evaluates links. That was the month the “Google Sandbox Effect” was first observed in the wild. Within a year Internet marketers began to understand that earning high-value links from “trusted Websites” would help you get past the so-called Sandbox (which appears to be a six-month trust filter or dampening factor applied to newly discovered links/linking resources).
In 2004 John Scott brought up the “probation” idea, which he heard from “a guy who knows a guy”. In 2006 I put together enough clues to convince me that John had been right. Since then I have seen comments from several Googlers that lead me to conclude that was basically the whole deal. And so far as I know, this probation for new links continues in one form or another (I doubt it works exactly as originally implemented).
The Sandbox Effect launched the perpetual cat-and-mouse game that marketers have played with Google ever since. And despite all the gloomy blog posts and news articles you have probably read since March 2012, Google has not yet won the war on links. They took down a lot of spammy links but link spam continues, largely unabated, and much of it is still working.
By 2006 the pendulum in aggressive search marketing swung back the other way. As social media services began dominating news headlines with big money buyouts, companies like Demand Media began experimenting with scalable content production
. I think it was Copy Blogger that gave this strategy the name “content farm” but many companies, frustrated with linking strategies that either stopped working or led to penalties, began publishing more content than was really necessary. It probably did not help that people like me explained how to create a keyword matrix and plan your content according to a simple formula.
Matrix-driven content production usually produces drivel. And we got lots of drivel from 2008 through mid-2011. Of course, Google rolled out the Panda algorithm in February 2011. By 2012 Panda had crushed the life out of most scalable content production strategies and they moved on to crushing the large, well-organized blog networks that were selling links by the truckloads.
So, here we are, trying to save Websites that were spammed with links and which published too much poorly written content. Of course, there were other problems — structural problems — with these Websites. In the drunken orgy of link building many of those sites adopted bad practices like “PageRank Sculpting” (blindly choking off PageRank to important pages) and “flat site architecture” (embedding as many navigational links on a page as possible, keeping content as close to the root folder as possible).
To save a Website that has been depending on spammy links we have to replace the spammy links with good links.
To save a Website that has been depending on spammy content manufacturing we have to consolidate content into rich articles.

To save a Website that has poisoned itself with PageRank sculpting we have to rebuild on-site navigation.
To save a Website that has marred itself with flat site architecture we have to rebuild on-site navigation.
But there is another problem that has not yet received much attention. I still see this practice way too often. People embed a large number of self-referential links in their copy, often linking to the same pages that are included in their sitewide navigation. All these extra links are not doing what you want them to do and they may be creating statistical signals associated with “low quality” content.
You know a link has been placed “for SEO” if it’s using keyword-rich anchor text or if it’s linking to the home page of the Website with something other than the name of the site. Why do you need to link to the root URL of your Website in your article copy if you’re linking there in your site navigation? This is an amateurish attempt as structuring PageRank flow (the step-child of “PageRank Sculpting”).
Transformational search engine optimization is the practice of carefully replacing or rebuilding what is already in place, so as to preserve or create the value that should make a Website successful. Think of a house that has been burned out. The house is structurally unsound but it’s not so badly devastated that it needs to be completely destroyed. You can rebuild it, one piece at a time, by replacing the burned/damaged parts. You can start anywhere; you fix one thing at a time. Gradually, you transform the site into a healthy Website capable of growing traffic and earning natural links.
Transformational SEO will not put an end to older practices. In fact, some people may just go right back to doing what they were doing before with both in situ SEO
and prima facie SEO. This time around they believe they’ll buy better content, acquire better links. Maybe they will.
Transformational SEO is a repair process, a healing philosophy that detofies a poisoned Website. It doesn’t (yet) go far enough to ensure that a Website will “recover rankings” or restore lost traffic. It just brings the Website to a place where it can grow again, grow in a healthy way (or an unhealthy way).
If you have been handed the challenge of bringing a Website back from a bad optimization path, it is incumbent upon you to impress upon the site owner that they may not get a third chance with the site. That is, if the aggressive SEO led to a manual action by a Web spam team at a major search engine, that Website now has a “rap sheet” and it will be treated differently from a first-time offender if it violates search engine guidelines again.
So Transformational SEO
is not just about fixing the unhealthy Website. It must also include honest discussion about what went wrong and what alternatives are more likely to keep the site out of trouble in the future. One benefit that has come out of all the manual actions and algorithmic downgrades of the last two years (in my experience) is that site owners seem to be more willing to follow the longer road to success. Not always. I still occasionally talk with people who want the quick success to come back. They have drunk of the wine of spam and they like the delightful way it makes them feel. They’re just not ready to admit there will be a hangover the next day.
Transformational SEO
cannot cure bad judgment. Nor can it derail a high-risk personality’s inclination to try again. The transformational process stops when you have covered all the basis. You’re not responsible for either failure or success after that point, unless you play a role in making the choices that lead the site into the future.
We have been practicing Transformational SEO
for years. We just haven’t had a really descriptive name for it. “Fixing penalties” is no longer adequate because it’s not always about penalties. Transformational SEO must substantially and fundamentally alter both the in situ and prima facie practices of an ailing Website. Fail to do either and you’re really not being transformational.
Excessive content production remains a problem. In fact, it has become a big problem, hiding under the mask of “content marketing”, which is really just a hybridization of in situ
and prima facie practices. Only “content marketing” is now drawing other sites into its web of false promises.
All of which means that, sooner or later, Transformational SEO
will be called upon to clean up the mess that “content marketing” is making on the Web.

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SearchCap: The Day In Search, January 17, 2014

Jan 17, 2014 at 4:00pm ET by Matt McGee
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Alerts Get A Shiny New Redesign Google flipped the switch this morning on a new design for its Google Alerts emails. The change brings Google Alerts closer in line with Google’s general aesthetic. The emails now have a similarly clean look-and-feel to the card-style layout that’s becoming so prevalent in Google search results, Google Now, on Google’s mobile apps and elsewhere. […]AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric Yesterday, we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-to-call. When Google first announced the release of estimated cross-device conversions in October, it seemed to be received with a collective shrug. […]Search In Pics: Bing Hawks Towels, YouTube’s Emmy & Android Sugar Cubes In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Seattle Seahawks Bing Towels: Source: Twitter YouTube Emmy: Source: Google+ Back To The Future’s Christopher Lloyd […]Google Issues Bad Ads Report: 59 Percent More Ads Pulled, But Fewer Bad Advertisers In 2013 In the ongoing battle to keep its ads ecosystem free of scammers and malware, Google says it pulled more than 350 million bad ads from its systems last year, up 59 percent from the 224 million it struck down in 2012. Looking back at last year’s bad ads report, it appears that for the first […]Tax Season: Plan Now For Great Advertising Returns Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions — it’s no wonder that people start to sweat a little as April 15 approaches. If there’s one thing taxpayers can […]5 Go-Tos To Make Online Reviews Work For Your Business By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s List and other local search directories continues to mount. […]Local SEOs Sound Off On Google+ Local Hijackings Earlier this week, Danny Sullivan reported on the hijacking of thousands of local hotel listings within Google+ Local. Those listings had been replaced by third-party hotel booking services. And while it’s unclear how long those third-party links were in place, several knowledgeable people have surmised it may have been at least a month, if not longer. […]
Industry
Link Building
Local & Maps
Search Marketing
SEM / Paid Search
Searching
SEO
International SEO, Shimon SandlerAre You Crazy? Cool, You Have A Good Future In SEO, Daily SEO TipOutrank your Competitors Using Moz’s Tools for Beginners, WrightIMCTD Canada Trust Mobile Site Is Main Site In Google Canada, Search Engine RoundtableThe SEO content writers’ manifesto, SEO CopywritingWill Keywords be Replaced by Topics for Some Searches?, SEO By The Sea5 Things a Marketer Needs to Tell Her SEO in 2014, Search Engine PeopleSEO Threatens Client With Negative SEO, Search Engine RoundtableSEO: How to Create a 301 Redirect Map, for Site Redesigns, Practical E-CommerceWhy Guest Posting and Blogging is a Slippery Slope – Whiteboard Friday, MozRelated Topics: Channel: Other | SearchCap About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGeeConnect with the author via: Email | Twitter | Google+ | LinkedIn
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Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Unnatural Links

The major travel website, Expedia, seems to have lost 25% of their search visibility in Google according to Search Metrics. It appears that drop was due to an unnatural link penalty, where Nenad called out Expedia over a month ago for possible paid links on article sites.
Patrick Altoft noticed a drop in Expedia’s traffic today and posted about it on Twitter. If you look at their decline today, it looks like Google has penalized Expedia in their search results. We reached out to Marcus Tober from Search Metrics who sent us additional details showing that Expedia has indeed seen a major drop in rankings for most of their generic keywords. Here is a picture of their search visibility drop:

If you look at the specific keywords, they saw large declines for keywords like hotels, airline tickets, car rentals, vacation, and many other keywords. Here are some of the top keywords Expedia saw a drop for in the past day:

If you compare their traffic to one of their main competitors, you will see that this was not a seasonal drop:

If you review the blog post at nenadseo.com where they call out the link building tactics of Expedia, you will see a large number of unusual keyword-rich links pointing to Expedia from blogs and sites across the internet. This post turned itself into a discussion topic at Hacker News named How Expedia Buys Its Way To The Top Of Google.
From the looks of it, it does appear Expedia was participating in paid linking schemes that eventually caught up with them.
It is unclear if this was done internally by Expedia itself or if it was done through an outside SEO firm. It is also unclear if they used some sort of link network or did all of this manually.
But drops like this do appear to be link related.
We have emailed Google for a comment on this story and will update you with anything we hear from Google.
If this was indeed a link scheme, Expedia will join the club of large sites being penalized by Google for unnatural links. This just happened to Rap Genius after they were outed and Google’s head of search spam Matt Cutts said they would look into it. The penalty was soon confirmed by Google and resulted in a major traffic loss for Rap Genius. That penalty only last 10-days, but Rap Genius’s traffic is still not 100% back to normal; they did however recover most of their traffic loss.
Related Topics: Channel: SEO | Google: SEO | Top News About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry SchwartzConnect with the author via: Email | Twitter | Google+ | LinkedIn
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SearchCap: The Day In Search, January 20, 2014

Jan 20, 2014 at 4:59pm ET by Barry Schwartz
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done”
Google and Matt Cutts, in particular, has made a number of statements about guest blogging over the past year as the tactic has grown as a link building tactic. None of those statements are as clear as the one Cutts wrote today on his personal blog. Cutts, the head of Google’s webspam team, says that […]
Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Unnatural Links
The major travel website, Expedia, seems to have lost 25% of their search visibility in Google according to Search Metrics. It appears that drop was due to an unnatural link penalty, where Nenad called out Expedia over a month ago for possible paid links on article sites. Expedia.com’s Google Traffic Decline: Patrick Altoft noticed a […]
Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System By June
Google has agreed to several concessions after an investigation by Canada’s Office of the Privacy Commissioner found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns. The investigation began last January, when a man complained that his personal health history was being used for ad targeting purposes. […]
Local SEO Scam Of The Month: Craigslist SEO
Most SEO consultants I have met are pretty decent, hard-working folks. But there are plenty of SEO con artists out there, and it kills me every time I see a small business (or a big business) get taken. Recently, I had the privilege to witness a true Picasso of SEO con artists. I am sharing […]
5 Not-So-Common Reconsideration Request Errors
I’ve been struggling with a particularly difficult link cleanup project lately. On the occasion of my 100th reconsideration request (4th for this particular client), I thought it might be helpful to share five not-so-common problems that you might run into during your own link cleanup project. 1. Don’t Block Your Pages With Robots.txt One good […]
Searching For Gmail In Google Links You To Compose A Message To A Google Apps User
If you search for [gmail] in Google and if you click on the sitelink that reads “Google mail” — Google may push you to a page that composes an email to a Google Apps user. Here is the search result you may see when you search for [gmail]: Clicking on that sitelink below the main […]
Martin Luther King, Jr. Google Logo Marks Holiday Honoring Civil Rights Hero
Today’s Google logo marks Martin Luther King, Jr. Day, a federal holiday recognizing the civil rights leader. The illustrated logo includes a profile of Martin Luther King, Jr., images of doves to represent King’s 1964 Nobel Peace Prize, and the Lincoln Memorial where King made his iconic “I Have a Dream” civil rights speech. Michigan […]
Searching
SEO
SEM / Paid Search
Search Marketing
Related Topics: Channel: Other | SearchCap About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry SchwartzConnect with the author via: Email | Twitter | Google+ | LinkedIn
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